Kick Childhood Cancer
This September, MLS WORKS, the League’s social responsibility platform, will conduct the 6th annual Kick Childhood Cancer campaign to raise awareness and funds for Children’s Oncology Group.
Why Childhood Cancer?
- Every day, 40 children are diagnosed with cancer
- 1 out of 5 children who are diagnosed with cancer dies
- 3 out of 5 who survive children’s cancer suffer late-effects, such as infertility, heart failure and secondary cancers.
- Across all ages, ethnic and socio-economic groups, cancer remains the number one cause of death by disease in children.
The Children’s Oncology Group Foundation, supports the Children’s Oncology Group, which is the world’s largest organization devoted exclusively to childhood and adolescent cancer research, uniting more than 10,000 experts in childhood cancer at more than 200 leading children’s hospitals around the world.
League-wide Activation
MLS clubs are supporting Kick Childhood Cancer throughout the month. The League-wide campaign will be promoted nationally on broadcast, in-stadium, on social and digital channels and by all 24 MLS clubs through various local activations.
Ways to help
Special edition adidas Kick Childhood Cancer training tops will be worn by players pre-game during procession and national anthem. The tops along with Kick Childhood Cancer New Era caps are available for purchase at ShopChicagoFire.com and at select in-stadium retailers with proceeds benefiting Children’s Oncology Group.
DONATE! You also have the opportunity to donate directly to Children’s Oncology Group by visiting networkforgood.com.
Kick Childhood Cancer Auction
Autographed, game-used, memorabilia will be auctioned off online in two waves, September 23 – October 27 – and also again from November 25 to December 9 as part of the MLS WORKS holiday auction.
#KickChildhoodCancer
Fans are encouraged to support the campaign by using #KickChildhoodCancer on social media channels. MLS will make donate $1 to Children’s Oncology Group Foundation for each post that includes the hashtag.
Fans will have the opportunity to win adidas Kick Childhood Cancer training tops throughout the month by entering the sweepstakes on MLS WORKS Instagram. To enter, comment #KickChildhoodCancer #Sweepstakes follow @MLSWORKS and tag two or more friends.
Our Goal is a Cure, Make it Your Goal Too.
Fundraising Impact
Kick Childhood Cancer donations have helped strengthen Children’s Oncology Group's research efforts across the entire spectrum of pediatric cancers, including Project:EveryChild — which aims to capture the biology and outcome data of every child diagnosed with cancer. A single enrollment into a clinical trial for Project:EveryChild can approach $10,000 per patient. MLS has helped to offset the costs of more than 17,000 enrollments to-date, with an expected 25,000 to be enrolled by the end of 2019.
