New partnership will bring fan‑favorite flavor to matchday experiences and support this summer’s Chicago Fire Soccer Celebration
CHICAGO (Mar. 31, 2026) — Chicago Fire FC today announced Mike’s Hot Honey, the original and leading hot honey brand, as an official partner of the Club. Elevating food experiences since 2010, Mike’s Hot Honey will be integrating its sweet heat flavor combination into matchday stadium concessions at Soldier Field and the Chicago Fire Soccer Celebration this summer at Recess in the West Loop.
Beginning this weekend, Mike’s Hot Honey will be available throughout Soldier Field to add signature kick to stadium bites. Select bar and premium-level locations will feature custom drinks infused with Mike’s Hot Honey signature cocktail syrup. The new menu addition will also be found at youth and adult community soccer events at the Endeavor Health Fire Pitch.
Additionally, the brand will show up at Recess during the highly anticipated Chicago Fire Soccer Celebration, where fans can catch live viewings of every FIFA World Cup 2026 match from June 11 to July 19. Mike’s Hot Honey will support custom activations and curate food and drink specials for both local and global tastes while fans gather during the world’s largest sporting event coming to the U.S. this summer. Fans can sign up for more information here.
“Mike's Hot Honey understands that soccer is about community and celebration, and we’re thrilled to bring them into stadium activations and fan touchpoints,” said Goyo Perez, Senior Vice President Corporate Partnerships at Chicago Fire FC. “Their bold, versatile flavors are a perfect fit as we continue showcasing diverse food offerings that create memorable fan experiences.”
As an official partner, Mike’s Hot Honey will also see inclusion in the Club’s cross-channel content, ranging from spots in Apple TV and the Grammy Award-winning series “Inside the Fire,” to social content and premium in-stadium signage.
“This partnership represents a collaboration between two culture driven brands,” said Samuel Akainyah (SoloSam), Chicago Creative Director of Partnerships at Mike’s Hot Honey. “From plugging into the Fire’s digital content to providing fresh menu offerings across various fan interactions, we’ll engage supporters at every stage of their soccer journey and further our commitment to bringing the HEAT to Chicago.”
For regular Club updates, follow Chicago Fire FC on X (@chicagofire using hashtags #cf97), Instagram (@chicagofire), TikTok (@chicagofire), Facebook at facebook.com/chicagofire/, Threads (@chicagofire) and Bluesky (@chicagofire.bsky.social).
For more information on Mike’s Hot Honey, visit mikeshothoney.com or follow on X (@ mikeshothoney), Facebook (@, Instagram (@mikeshothoney) and TikTok (@mikeshothoney).
The partnership, execution, and amplification for Mike’s Hot Honey is being managed by media agency of record Noble People. The creative direction and community collaboration is being led by SoloSam.
About Chicago Fire Football Club
Chicago Fire Football Club (Chicago Fire FC) is a professional soccer club that competes in Major League Soccer (MLS). One of the league’s first expansion teams – founded on Oct. 8, 1997 (the 126th anniversary of the Great Chicago Fire) – the Club has earned six major domestic trophies, including four U.S. Open Cups and the 2003 Supporters’ Shield, and returned to the playoffs in 2025, winning its first postseason match since 2009.
The Club recently broke ground on its privately-funded, soccer-specific stadium in Chicago’s South Loop neighborhood, a transformational new home set to open in 2028. The team currently plays at historic Soldier Field and trains at Chicago’s Endeavor Health Performance Center, a $100 million state-of-the-art facility that opened in 2025.
The Club’s development pathway includes Chicago Fire II, which competes in MLS NEXT Pro, and the Chicago Fire Academy, featuring five teams from U-13 to U-18. Off the field, the Chicago Fire Foundation – internationally recognized, including as ESPN’s 2019 Sports Humanitarian Team of the Year – has made significant contributions to enhance the lives of disadvantaged youth throughout Chicagoland, providing more than $10 million back to the community. For more information, visit chicagofirefc.com.
About Mike’s Hot Honey
Mike’s Hot Honey is America’s leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike’s Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike’s Hot Honey, please visit mikeshothoney.com.
