mercedes benz partnership graphic

CHICAGO (Feb. 5, 2020)- The Chicago Fire Football Club today announced a new multi-year partnership with Mercedes-Benz Chicagoland Dealer group.

“We are excited to partner with an industry leader like Mercedes-Benz,” said Chicago Fire COO John Urban. “Their focus on delivering exceptional customer experience aligns with how the Fire approaches each day. Together we can engage both our fans and their customers through activations throughout the year.” 

As part of the partnership, Mercedes-Benz is launching the Ultimate Mercedes-Benz Experiences sweepstakes. Geared towards the loyal fan base of the Chicago Fire, one lucky winner and their guest will be selected to win the grand prize inclusive of two tickets to the Fire’s away match against Atlanta United on Sept. 19 at Mercedes-Benz Stadium, hotel accommodations, roundtrip airfare and merchandise.

“The Chicagoland Mercedes-Benz dealers are thrilled to partner with the Chicago Fire and support our hometown team!” said Al Katz, Mercedes-Benz USA Central Region General Manager. “We are eager to start cheering with our customers and fans and are looking forward to providing best in class experiences for all.”

In addition to the sweepstakes, the partnership incorporates Chicagoland Mercedes-Benz dealerships to use the Chicago Fire brand in service centers, digital LED signage at Fire home games, and pre-game activations at Soldier Field.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty A-Class sedan to the flagship S-Class and the Mercedes-AMG GT R.

MBUSA is also responsible for Mercedes-Benz products in the U.S. More information on MBUSA and its products can be found at and