New partnership with Chicago’s MLS club introduces matchday traditions, co-branded merchandise, community initiatives, and fan experiences
CHICAGO (Jan. 27, 2026) – Chicago Fire FC today announced Mi Costeñita as the Club’s Official Sabor Partner, bringing authentic flavor and vibrant fan engagement to the 2026 season.
“We’re thrilled to welcome Mi Costeñita to the Fire family,” said Goyo Perez, Senior Vice President Corporate Partnerships at Chicago Fire FC. “Their passion for flavor and community aligns perfectly with our mission to unite Chicago through soccer.”
This spicy partnership will feature the following flavorful components:
- Mi Costeñita will serve as the Presenting Partner of the Chicago Fire’s “Second Half Noise Meter,” a new matchday tradition designed to energize fans during halftime at regular season home matches.
- Fans can look forward to co-branded t-shirts designed by Epifanio Monarrez, local artist and longtime Fire supporter, and a co-branded Mi Costeñita product.
- The brand will be included in sweepstakes opportunities, field-side hospitality, social content, and activations on select matchdays.
The partnership extends beyond the pitch with initiatives that support Chicago neighborhoods, including select community events throughout the year and the following:
- P.L.A.Y.S. Supporting Sponsor – Mi Costeñita will contribute to the Chicago Fire Foundation’s youth soccer programming across the city.
- Free Kicks for Free Meals – A season-long campaign benefiting the Chicago Fire Foundation and the Greater Chicago Food Depository.
- Beacon Platform Event – The brand will partner with the Club to host a special community project
“Words cannot capture the excitement we feel in being able to partner with Chicago Fire FC – a Club that shares our belief in the importance of the community,” said Juan Valerio, Chief Executive Officer at Mi Costeñita. “Together, we can continue to shine that light on the people and the sabor that exists in our great city of Chicago.”
For more information on Mi Costeñita and Chicago Fire FC’s partnership, visit www.chicagofirefc.com. For regular Club updates, follow Chicago Fire FC on X (@chicagofire using hashtags #cf97), Instagram (@chicagofire), TikTok (@chicagofire), Facebook at facebook.com/chicagofire/, Threads (@chicagofire) and Bluesky (@chicagofire.bsky.social).
About Chicago Fire FC
The Chicago Fire Football Club (Chicago Fire FC) is an American professional soccer club that competes in Major League Soccer (MLS), the top U.S. domestic league. Founded on October 8, 1997, on the 126th anniversary of the Great Chicago Fire, the Club began play in 1998 as one of the League’s first expansion franchises. The Fire have won six major domestic titles, including the 1998 MLS Cup; the 1998, 2000, 2003, and 2006 Lamar Hunt U.S. Open Cups; as well as the 2003 MLS Supporters’ Shield. Chicago Fire FC’s affiliate team, Chicago Fire II, plays in MLS NEXT Pro, a professional league that completes the pro player pathway from MLS NEXT, the youth academy programs, through to MLS. The Chicago Fire Academy currently features five teams ranging from U-13 to U-18. The Club’s charitable arm, the Chicago Fire Foundation, was recognized as ESPN’s 2019 Sports Humanitarian Team of the Year and has made significant contributions to enhance the lives of disadvantaged youth throughout Chicagoland, providing over $10 million back to the community. The Fire train at the Endeavor Health Performance Center, a $100M state-of-the art-facility and play their home matches at historic Soldier Field. For more information, visit chicagofirefc.com.
About Mi Costeñita
Mi Costeñita is one of the largest companies in the country that offers high quality packaged goods such as Dried Peppers, Snacks, Spices, Herbs, Candies, Salsas, Seasonings, etc. Yoli, Inc. D.B.A. Mi Costeñita was founded by the Dominguez family in 1995 in the Gage Park neighborhood of Chicago, IL. Through a commitment to quality, service, and cultural values, we are honored to still serve our communities 30 years later.
