Chicago-based beverage brand named Official Sugar-Brewed Yerba Mate Ready-To-Drink Partner of Chicago Fire FC
Chicago Fire FC today announced a new partnership with CheChe, the Chicago-based yerba mate hard refresher, bringing the growing local beverage brand directly into the Club’s matchday experience through the 2027-28 season. The partnership aligns two Chicago organizations with a shared focus on creating memorable experiences and connecting with the city’s community while introducing CheChe to Fire fans throughout the stadium.
CheChe products are now available throughout premium areas and at select main concourse locations for matchdays at Soldier Field. The stadium presence will introduce Chicago Fire FC fans to an alternative to traditional alcoholic beverages. CheChe’s yerba mate-based caffeine provides a natural boost to help energize fans throughout matchday. Whether gathering before kickoff, watching from a suite or cheering within the crowd, fans will have more opportunities to experience CheChe as the brand continues to grow its presence across Chicago.
“Sharing yerba mate is a familiar part of life for many in the soccer community, and CheChe brings a fresh, bold take on that tradition,” said Goyo Perez, Chief Partnerships Officer at Chicago Fire FC. “We’re proud to introduce a new kind of hard refresher to our fans, one that celebrates the cultures that give the Fire its heart and brings new energy to matchday as we enter the Club’s next chapter.”
For regular Club updates, follow Chicago Fire FC on X (@chicagofire using the hashtag #cf97), Instagram (@chicagofire), TikTok (@chicagofire), Facebook (@chicagofire), Threads (@chicagofire) and Bluesky (@chicagofire.bsky.social).
For more information on CheChe, visit chechedrinks.com or follow on LinkedIn (@cheche-llc), Instagram (@chechedrinks) and TikTok (@chechedrinks).
About Chicago Fire Football Club
Chicago Fire FC is entering a defining new era in its history. Founded in 1997 as one of Major League Soccer’s first expansion franchises, the Club is currently undergoing a historic transformation under the ownership of Joe Mansueto. In recent years, the Fire have returned to iconic Soldier Field, opened the $100 million state-of-the-art Endeavor Health Performance Center, established their headquarters in the landmark Wrigley Building, and broke ground on McDonald’s Park, a privately-funded, soccer-specific stadium downtown that will redefine the fan experience and cement the Club’s future in the heart of the city.
Established on the 126th anniversary of the Great Chicago Fire, the Fire have won six major domestic trophies, including the 1998 MLS Cup, four Lamar Hunt U.S. Open Cups in 1998, 2000, 2003, and 2006, and the 2003 Supporters’ Shield. The Club’s development pathway includes Chicago Fire II, which competes in MLS NEXT Pro, and the Chicago Fire Academy, featuring five teams from U-13 to U-18. After winning its first postseason match since 2009, the First Team is pursuing consecutive MLS Cup Playoffs appearances in 2026.
Off the field, the Chicago Fire Foundation, internationally recognized as ESPN’s 2019 Sports Humanitarian Team of the Year, has invested more than $10 million back to the community to enhance the lives of disadvantaged youth throughout Chicagoland. For more information, visit chicagofirefc.com.
About CheChe
CheChe, the yerba mate hard refresher, offers a new way to drink built around feeling good and making more out of every experience. Crafted for those who want more from what they’re drinking, CheChe brings together natural energy, refreshment, and good times without slowing you down.
Made with yerba mate for clean, natural energy, nature’s electrolytes for hydration, real fruit juices packed with antioxidants, and purified alcohol derived from fermented cane sugar, CheChe delivers an energizing lift with just 110 calories and 5% ABV. Every can is a balanced
experience that keeps you sharp, connected, and ready for the next adventure.
Available in Pacific Cherry, Mandarin Yuzu, and Mango Dragon Fruit, CheChe has made its way through 3 different states and can be found at select retailers throughout the greater Chicago area. Whether you’re catching a match, spending the day outside, meeting up with friends, or
heading out for a night in the city, CheChe is made for those who believe in living fully and feeling good along the way. Drink smarter, not harder. For more information about CheChe, visit chechedrinks.com.
