Dan Moriarty
Chief Marketing Officer
Dan Moriarty was hired as Chicago Fire FC's Chief Marketing Officer in December 2023.
Moriarty, an accomplished marketing executive, is responsible for developing and implementing branding, advertising, media, and promotion activities to generate ticket sales, leverage corporate partner collaboration, and garner increased awareness and interest for the Club locally and globally. In this role, Moriarty oversees marketing and brand strategies related to the Chicago Fire Foundation, Fire Pitch, youth and recreational soccer, and other Club endeavors, and serves as the club’s primary liaison to the Major League Soccer marketing department and Soccer United Marketing ensuring the Chicago Fire remains connected with important initiatives and partnerships at the league level.
Prior to joining the Fire, Moriarty served as Vice President of Marketing with the Chicago Bulls, where he was responsible for leading a newly formed team, bringing together the brand, marketing, digital product, performance marketing, and basketball programming teams. Moriarty was responsible for rolling out a strategic marketing framework to help drive organizational growth, helping the team increase revenue across corporate partnerships and ticketing. In his time with the Bulls, Moriarty also served as Senior Director of Digital, where he modernized the team’s approach to marketing, overseeing all digital touchpoints and platforms, including content, digital marketing and email, and owned products, such as the Bulls’ website and app. Moriarty also served as a Digital Consultant to the Chicago White Sox, building out team structure, strategy, and objectives with a focus on creating a stronger digital capability and help the team increase collaboration cross-departmentally to maximize commercial opportunities across ticketing and corporate partnerships, trying to mirror the success seen with the Bulls.
Prior to his time with the Bulls, Moriarty spent five years in the hospitality industry with Hyatt Hotels, serving as Manager, International Digital Media & Strategy and Director of Digital Strategy, working with various teams across the organization to define a clear social strategy and vison to deliver against business objectives. Moriarty started his career working for marketing and media agencies, first at MediaEdge:CIA and then later Omnicom Media Group, working across a broad base of global clients to develop impactful marketing strategies.
Originally hailing from England, Moriarty received his Bachelor of Science in Business Management from the University of East Anglia, along with completing the Breakthrough Leadership program through Harvard Business School and the Chief Marketing Officer Program through Northwestern’s Kellogg School of Management.