"Fire On The Mile" open throughout the holidays

Make Fire On The Mile part of your Chicago holiday shopping experience! The first-of-its-kind soccer pop-up shop in Chicago is now open at the iconic Wrigley Building, located at 400 N Michigan Ave. on Chicago's Magnificent Mile. 

This Saturday (Dec. 15), visit Pioneer Court just across the street from the Wrigley Building to visit a special Chicago Fire interactive photo booth! From 10 a.m.-4 p.m., fans are invited to snap a photo with the iconic Chicago landmark as the backdrop and share the image to Twitter or Instagram with the hashtag #FireOnTheMile for a chance to win a Chicago Fire Holiday Pack! Look for appearances from Sparky throughout the day.

You can also customize your gear with a selection of Chicago neighborhood patches, available for $5.99 with pressing completed on site. 


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The shop allows fans and visitors to experience the Chicago Fire and the sport of soccer in an innovative fashion. Featuring interactive experiences such as soccer skee-ball, foosball tables and a gaming lounge, Fire On The Mile serves as a destination for soccer fans and visitors alike. While enjoying the space, guests are able to shop exclusive Chicago Fire merchandise, limited designer collaborations and adidas soccer apparel from many of the world's most popular clubs and international federations. 

In addition to serving as a retail space, Fire On The Mile also hosts a daily interactive photo booth, enter-to-win raffle contests and gaming tournaments. Featured on the first floor of The Wrigley Building, the main entrance to Fire On The Mile is located on E. North Water Street. The store is open from 10:00 a.m. – 8:00 p.m. Monday through Saturday and 12:00 p.m. – 6:00 p.m. on Sunday.