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Chicago Fire named one of Google's top-trending MLS teams of 2017

google trend 2017

A memorable year, indeed.


On Wednesday, it was revealed that the Chicago Fire were among Google's top-trending MLS teams in 2017 as part of their annual "Year in Search," a showcase of the people, topics, places and events that drew the most attention throughout the year.


Alongside Atlanta United FC, Orlando City SC, Portland Timbers, Sporting Kansas City, Columbus Crew SC, Houston Dynamo, Real Salt Lake, San Jose Earthquake, and D.C. United, the Fire were among searches that had the highest Google traffic spikes in 2017 as compared to 2016.



High profile player acquisitions like Bastian Schweinsteiger, Nemanja Nikolic, Dax McCarty and Juninho contributed to an increased global interest in the Men In Red, as did an elevated level of play that saw the Fire finish third in the Eastern Conference and earn their first playoff appearance since 2012.


According to google, their Year in Search is an annual look into the year's top trending Google searches. In compiling the 2017 Year in Search, they looked at the aggregation of trillions of search queries over the year. They used data from Google Trends and filtered out spam and repeat queries to build lists that best reflect the spirit of 2017.


For more, check out Google's 2017 Year In Search.